Privacy Policy

Fullfilwave Ltd (“we”, “us”, “our”) is committed to protecting your privacy. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and related UK privacy law.

This policy describes the types of personal data we may collect, why we use it, who we share it with, how long we keep it, and the rights available to you. If anything here conflicts with a separate written agreement you have signed with us, the agreement will govern where it clearly applies to that relationship.

For the purposes of UK data protection law, the data controller responsible for personal data described in this policy is:

If you use our services on behalf of a business, we may process personal data relating to your staff and contacts as part of delivering those services. In some cases, your organisation will also act as a data controller. Where required, we will govern that relationship under contract and a data processing agreement.

The personal data we collect depends on how you interact with us. It may include:

• Identity and contact detailsName, job title, company name, billing and delivery addresses, email address, and telephone number.
• Account and service dataInformation needed to set up and run your account, manage stock and orders, and provide warehousing, fulfilment, returns, and related logistics services.
• CommunicationsMessages you send us by email, phone, or through forms, including enquiry and support content.
• Financial and billing dataBank or payment-related details needed to invoice and receive payment, and records of transactions (see section 6).
• Website and technical dataIP address, browser type and version, device information, general location derived from IP, and how you use our website (see section 7).

We do not ask you to provide special categories of personal data (such as health data) through our general website; if we ever need such information for a specific purpose, we will explain why and, where required, ask for your explicit consent.

We use personal data for purposes such as:

• responding to enquiries, providing quotes, and onboarding new clients
• performing our contract with you: storage, picking and packing, shipping, returns, integrations, reporting, and billing
• operating, securing, and improving our systems, warehouse operations, and customer support
• sending service-related notices and, where permitted, marketing (see section 5)
• complying with law, regulation, tax, and accounting requirements, and defending legal claims
• analysing website usage in aggregate to improve our site and services

We only process personal data where we have a lawful basis under UK GDPR. Depending on the activity, that may include:

• Performance of a contract — for example delivering services you have asked us to provide.
• Legitimate interests — for example running our business, securing our systems, and improving our services, balanced against your rights and freedoms.
• Legal obligation — where the law requires us to process data.
• Consent, where applicable — where we rely on consent, we will make that clear at the time and you may withdraw it as described in this policy.

We may send you emails about our services where the law allows — for example, if you are an existing customer and the message relates to similar services, or where you have opted in to receive marketing from us.

You can opt out of marketing emails at any time by using the unsubscribe link in those emails or by contacting us at sales@fullfilwave.com. We may still send you essential service and account messages (for example invoices, security alerts, or changes to our terms) even if you opt out of marketing.

If you pay us by bank transfer or other agreed methods, we process the information needed to match payments to your account, issue invoices, and meet accounting and tax obligations. We maintain financial records in line with statutory retention periods.

Where card or other electronic payments are handled, those details are typically processed by our bank or a regulated payment provider. We do not store full card numbers on our systems except as may be strictly necessary and permitted by the payment process and applicable standards.

When you visit our website, we and our service providers may automatically collect technical information such as IP address, device and browser type, referring URLs, and pages viewed. We use this to keep the site secure, fix errors, understand aggregate usage, and improve performance. How we use cookies and similar technologies is explained in our Cookie Policy.

We may use analytics tools that collect pseudonymous or aggregated data. See the Cookie Policy for details and how to manage preferences.

We may share personal data with trusted third parties who help us run our business, for example:

• IT, hosting, email, and software providers
• carriers, freight forwarders, and customs brokers involved in moving your goods
• professional advisers such as accountants or lawyers, where required
• regulators, law enforcement, or other authorities when we are legally required or permitted to disclose information

We require service providers to protect personal data appropriately and to use it only for the purposes we specify. If we transfer personal data outside the United Kingdom, we will ensure that an appropriate legal safeguard applies under UK data protection law, unless a recognised exception applies.

Our website uses cookies and similar technologies. Full details — what we use, why, and how you can control settings — are in our Cookie Policy.

Our website and B2B services are not aimed at children. We do not knowingly collect personal data from anyone under 16. If you believe we have collected such information, please contact us and we will take steps to delete it where appropriate.

Under UK data protection law, you may have the right to request access to your personal data, correction of inaccurate data, erasure in certain circumstances, restriction of processing, objection to processing based on legitimate interests, and data portability where processing is automated and based on contract or consent.

Where we rely on consent, you may withdraw it at any time; this will not affect processing that was lawful before withdrawal. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk).

To exercise your rights, or if you have questions about this policy, contact us at sales@fullfilwave.com. We may need to verify your identity before responding.

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure. These measures are proportionate to the nature of the data and the risks involved. No method of transmission over the internet or electronic storage is completely secure; we encourage you to use strong passwords and care when sharing sensitive information.

We keep personal data only for as long as we need it for the purposes described in this policy, including to satisfy legal, accounting, and reporting requirements, and to resolve disputes. Retention periods vary depending on the type of data and whether we have an ongoing relationship with you. When data is no longer needed, we delete or anonymise it where possible.

Our website may contain links to third-party websites, tools, or portals (for example carriers or integration partners). This Privacy Policy does not apply to those sites. We are not responsible for their content or privacy practices; please read their policies before you provide personal data.

We may update this Privacy Policy from time to time to reflect changes in our services, the law, or best practice. When we do, we will revise the “Last updated” date at the top of this page. For significant changes, we may also notify you by email or through a notice on our website where appropriate.

Our Terms and Conditions may contain additional provisions about how we handle data in the context of our services.

Fullfilwave Ltd

Unit 1, Blackacre Road

Great Blakenham, IP6 0FL

United Kingdom

sales@fullfilwave.com